It seems there’s always a queue formed in the wings, ready to pounce on any opportunity to ring a death knell on something!
The latest “death” reported is Google+.
I’m certainly in the camp that says that Google is dragging their feet in rolling out all the nuances of G+. But dead? I think not. They apparently have a plan, and as is the case with much that goes on in the ‘Plex, we don’t know what’s to come or why they’re taking their time.
So I think it’s certainly premature to declare it a lost cause.
There are a couple of things that I think are responsible for the tendency to consider G+ a virtual corpse:
- The assumption that Google+ was ever intended to be a Facebook Killer;
- The assumption that Google+ was ever intended to be a social media community at all.
People seem to forget that Google is all about information. They want to know who we are, where we go and what route we take to get there, what we look for, what we talk about, who we know… virtually everything about our online lives has potential value to Google.
Tying together all their diverse properties added new depth to Google’s data-mining well. By marrying all their different platforms, they greatly increased the likelihood that a user would remain logged in. It’s one thing to log in and remember to log back out when checking your webmail or YouTube… it’s another when you have to do it after a half dozen other different activities, as well. Eventually, many will just toss in the towel, and remain logged in. Particularly those that aren’t involved in the technical aspects of the Internet.
That’s why I don’t see Google+ as a failure. I think it’s just one more piece of the puzzle – never intended to be a Facebook Killer or a vibrant social media community.
And I also don’t think we’ve seen the entire picture, yet. Google+ is just the hub of the wheel. New spokes will be appearing, as they spread their influence into new niches.
Maybe one day, you won’t even be able to perform a Google search, without first logging in. I think that’s a very real possibility, in the not-too-distant future.
Something to think about.