Updated November 26, 2011Doc Sheldon
Isaac C. Singleton Jr., 19-year veteran actor, with substantial parts in various films from Planet of the Apes to Pirates of the Caribbean: The Curse of the Black Pearl, made a recommendation in 2009 to aspiring young actors:
“Study the craft of acting.”
At first glance, it certainly doesn’t seem like a profound statement. But think about it… so many “actors” these days are more focused upon their image than their abilities. In fact, the same could be said of celebrities in general… many are most concerned with how the public perceives them, whether their desired persona is one of philanthropist, ecological activist or bad boy/girl.
Someone needs to explain to them that if that’s their entire focus, they’re just setting themselves up to get knocked down. Just as the fastest gun in the territory would eventually fall to a faster hand in the wild west, so too, will the Paris Hiltons and Charlie Sheens of the world eventually fall to the next, even greater, self-indulgent idiot to attract attention to themselves.
Where am I going with this, you might ask? Think about it, people… is SEO/SEM any different? Are the most prolific bloggers or those I-never-miss-a-conference folks necessarily the best at their trade? Are some of them more interested in their image than in studying their craft? Not all, certainly. But just as certainly – some, yes.
If you’re out there in the public eye, basking in your temporary notoriety, then that notoriety could be all you have going for you. If so, there’s a faster gun coming, and you may soon find yourself on the outside, looking in.
But if your notoriety is based upon your knowledge of your craft, then you’ll be considerably harder to topple.
We all know some folks in the trade that fit in both categories. There are Charlie Sheens and Burt Lancasters at every conference. Some are known for their abilities and others, for their antics or persona.
Which would you rather be?