Updated February 13, 2012Doc Sheldon
It’s been crazy around here for a few weeks, with a lot of new activity. Lisa and I have been planning and implementing like crazy, and are finally ready to open the doors to the public on our new digs!
Since we joined forces last year, it’s seemed inappropriate to continue to call our business Doc Sheldon’s Clinic. And trying to work Doc and Lisa into the company name didn’t really make sense to us. So we did some brainstorming and came up with something entirely new: Top Shelf Copy.
“Top Shelf”, of course, refers to the sort of quality we offer our clients. We’re expanding our offering from simply content strategy and SEO copywriting, to include many other aspects of SEO and internet marketing. More on that in a bit. Let’s talk first about the quality of our core service: copy.
We found ourselves swamped with work, which is, of course, a wonderful problem to have. But when you’re trying to build up a business, it’s very frustrating to have to turn down work in order to maintain the standards you’ve set for your service. So we started looking at ways to achieve more.
Before Lisa joined the Clinic, I was working 16-18 hours per day, 7 days per week, and barely keeping up. For some reason, I had it in mind that with her on board, that might lessen a bit.
Foolish me! The end result was that now there were TWO of us working 16-18 hour days, 7 days per week! Time for another brainstorming session. We needed more writers.
My immediate concern was where to find quality writers. There are a lot of folks out there that claim to be SEO copywriters, but as we all know, some of them miss the mark. Often by a couple of miles.
Lisa, however, knows a million writers (give or take a couple hundred), so we decided to solicit samples, in hopes of ending up with 6-8 good ones.
In no time at all, we had over 100 submissions. And this is where I was really blown away… nearly 75 were very good, and had extensive experience. We starting selecting the best of the best, and soon had a couple dozen that we agreed were Top Shelf quality.
Thus was born our team, which we dubbed the Top Shelf Stars. The group is comprised of teachers, business professionals and widely published authors, each with several years of experience – well over a century of aggregate experience, in fact. And they’re not just a list of freelancers that we can tap now and then… they’re part of the Top Shelf team. They each have their areas of particular expertise, niches in which they specialize, and are as demanding of their own quality as we are. And as you should be.
So for the last couple of weeks, we’ve been working feverishly to get our new site up and presentable. We still have a couple of pages to write, but the heart of it is there. And neither Lisa nor I are the patient sort, so we’re throwing open the doors today.
Stop by and take a look! Sign up for our newsletter if you like… it won’t be fluff, I assure you… just solid, actionable stuff! (Note: don’t bother with a membership at this point… that’s a part of the site that’s still under development)