We’re Content Strategists

We’re writers, but not just the sort that conveys information on a page. We convey information to the reader, of course, but there’s more value to the kind of writing we do. We also convey information to the search engines, in language they can understand.

We’re what is most commonly referred to as Content Strategists. We present information in such a way as to take several different aspects into consideration. Whether we’re writing a How-to article, a press release or the Contact Us page on a client’s website, we endeavor to:

• Convey the desired information to the reader in a unique, understandable fashion
• Convey to the search engines what the page is about
• Convince the reader to take a desired action
• Ensure the information to both the reader and the search engines is correct

There’s a lot more involved in accomplishing all that than simply having a gift of gab and using a spellchecker. Anyone with a decent vocabulary and a working knowledge of proper grammar can write. Incorporating all the above points into your copy, however, is a key part of the overall SEO strategy, and requires a good bit of experience, as well as being intimately familiar with the state of the industry.

To that end, I have built a team of accomplished SEO copywriters, all dedicated to providing the highest quality copy possible. From titles that grab your readers’ interest to copy that sustains that interest and conversion-oriented direction, we provide you what you need. And our content is structured in such a way that the search engines will rank your content favorably for relevant search queries.

So… that’s the SEO Copywriting portion of our service. But we’re not just SEO copywriters. We’re Content Strategists. That means our copy is designed around your entire marketing strategy. When you hire us, we start asking questions. We’ll ask you so many questions that by the time we’re ready to start putting together your webcopy, we’ll know nearly as much about your client base, company, competition, market and the direction you want to move in as you do!

That way, we can deliver copy to you that will get your website in front of your users and help convert them into customers. Because at the end of the day, that’s really what it’s all about… conversions!

That’s what we do, and we’re good at it! We’d appreciate an opportunity to show you how we can help you take your website to the next level.

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