I’ve been out of pocket quite a bit, lately, with more work than I could squeeze into an 18 hour day. But I’ve often chastised others in the same boat, telling them to make time, so I suppose I should set aside the hypocrisy and practice what I preach!
Lately, I’ve seen a lot of threads in some LinkedIn groups I belong to, asking questions like “Why are copywriters so low-paid?”, “Should I rat out this crap-hat SEO?” and “500 Blog Commenting Sites”. Sometimes, temptation gets the best of me, and I don my snark-cap and go-a-posting. Usually, though, the convo seems to be following a productive path, so I try to keep my comments to a constructive nature.
But believe me, with that last one, about blog commenting, it isn’t always easy to contain myself.
I was sorely tempted the other day to say something like “1997 called, and they want their cutting edge technique back”. I resisted the temptation, but just barely. It especially drives me nuts to see folks posting things that can be misconstrued as valid strategies or techniques by website owners that aren’t aware of the risks.
Come on, people! Those of you that are suggesting that blog commenting is a great focus for building meaningful links… think about what you’re saying! How about making a few important facts clear to the readers that may not be experienced, such as:
- Blog comments carry very little PR juice (when they carry any, at all);
- Commenting on blogs that are not highly relevant to your site, and particularly the page to which the link points, is risky, at best;
- Even when you leave constructive comments on a niche-specific blog, these should only be a very small portion of your link profile;
- Blog commenting is much more about building relationships and credibility than about PR.
Telling people half the story, and painting as a viable strategy, something that can put their site in harm’s way is irresponsible. It’s the sort of thing I’d expect to see on one of those makemoniezonline-ish sites that is obviously based upon some clueless WSO, backed up by a PLR ebook intended to establish the credibility of the equally clueless “author”.
Which is precisely what I found when I pursued the link to the cited list.
There’s a name for that garbage… crap-hat! Granted, it’s not the worst example of crap-hat SEO most of us can find, any day of the week. But as far as I’m concerned, it deserves a dishonorable mention.
This is posted by a guy that bills himself as “… an expert in traffic generation, SEO(search engine optimization), social media marketing, video creation, link building, list building and affiliate marketing”. He also states his objective to be “to develop and implement online marketing campaigns that are effective, ethical and exhibit a positive ROI for my clients.”
Really, mate? That’s your primary objective? I think you’ve missed the mark… by a mile. Or could it be that you’re a bit less than honest?
Those of us that hate to see folks led to slaughter see red when we come across this kind of crap. And on LinkedIn, there’s no shortage of it. Usually, the comments from more conscientious and knowledgeable readers will at least raise the question of whether one should take at face value what the OP says. That’s really the most effective way to combat misinformation.
Some of us do it in comments in such threads, others on forums, our own blogs or on sites like SEO Bullshit or Silver Bullet SEO. But I think it’s important to do it, however and wherever you find it.
Hell, if you do it in the comments on the offending blog, maybe you’ll get some of those killer links.