I spent about two and a half hours this morning, chatting on Skype with a fellow Dojo-mate, about geo-targeting and local. He’s not an SEO, just a businessman that had the foresight to see the value in this half a decade ago. By experimenting, reading and collaborating with some other like-minded folks, he’s managed to lock up several of the top slots in his SERPs.
When guys like that offer to share their wisdom, I listen! Attentively!
Especially because I’ve been struggling a bit with the whole geo-targeted and local game. It’s still new to me, and to a certain extent, to the search engines, too. I suspect we’ll all be seeing a lot of adjustments as they dial in their algorithms and react to the inevitable games that some people will be trying to play on the system.
So, since I only have one client that really needs to address the geo aspect, and they’ve been dragging their feet, I’ve been taking my time to learn what I can about what does and doesn’t work, to avoid any false starts.
Today’s chat put me well along the learning curve, though. So thanks to my mate for his time and selfless sharing. I’ll have to find a way to make it up to him somehow.
Which kind of touches on my last post… it’s always refreshing to run across people that are quick to offer their perspective (and techniques) when they don’t stand to gain anything for it. That’s certainly not unique to the SEO community, but it does seem to be more prevalent than in other fields in which I’ve worked.
Another SEO, whose opinion I value on most things SEO, recently made the statement that the guy I was chatting with knows more about SEO than most self-proclaimed SEOs, particulary in the geo-targeting realm. I gotta say, he was spot on with that statement.
So… are you one that is “waiting to see” before jumping into the pool, or are you already getting your feet wet with geo and local? Don’t wait too long, if you aren’t already doing something with it – I think all the predictions about 2011 being the year of mobile and local are dead right.
Please use the sadly-neglected comment box to share your two cents worth on the topic. Do you think it’s just a flash in the pan? The biggest thing for 2011? Not worth the effort?