Another One Bites the Dust? I Don’t Think So!

Updated November 29, 2011

Doc Sheldon

It seems there’s always a queue formed in the wings, ready to pounce on any opportunity to ring a death knell on something!

The latest “death” reported is Google+.

Both Forbes (in August) and Slate (earlier this month) each made their respective declarations that Google+ was dead or dying.

I’m certainly in the camp that says that Google is dragging their feet in rolling out all the nuances of G+. But dead? I think not. They apparently have a plan, and as is the case with much that goes on in the ‘Plex, we don’t know what’s to come or why they’re taking their time.

So I think it’s certainly premature to declare it a lost cause.

There are a couple of things that I think are responsible for the tendency to consider G+ a virtual corpse:

  1. The assumption that Google+ was ever intended to be a Facebook Killer;
  2. The assumption that Google+ was ever intended to be a social media community at all.

People seem to forget that Google is all about information. They want to know who we are, where we go and what route we take to get there, what we look for, what we talk about, who we know… virtually everything about our online lives has potential value to Google.

Tying together all their diverse properties added new depth to Google’s data-mining well. By marrying all their different platforms, they greatly increased the likelihood that a user would remain logged in. It’s one thing to log in and remember to log back out when checking your webmail or YouTube… it’s another when you have to do it after a half dozen other different activities, as well. Eventually, many will just toss in the towel, and remain logged in. Particularly those that aren’t involved in the technical aspects of the Internet.

That’s why I don’t see Google+ as a failure. I think it’s just one more piece of the puzzle – never intended to be a Facebook Killer or a vibrant social media community.

And I also don’t think we’ve seen the entire picture, yet. Google+ is just the hub of the wheel. New spokes will be appearing, as they spread their influence into new niches.

Maybe one day, you won’t even be able to perform a Google search, without first logging in. I think that’s a very real possibility, in the not-too-distant future.

Something to think about. πŸ˜‰


  1. Ioana Aurelia@realistic drawings says:

    I think this is a valid point of view. Google is already showing search results depending on your location and they are planning to take into account your browser history and preferences etc. We already know that they are working towards customizing searches so gathering as much info on a certain user is a logic step towards this goal.
    What probably bothers G is that FB already has a huge database on its users and they want a piece of the pie.
    I agree with you, G+ is not dead. If something I think it’s picking up speed.

  2. I think the slow launch hurt Google. Plus, the initial batch of users were mostly technical folks – SEOs, marketers, designers, etc. From my standpoint, Google has always been exceptionally weak in the launch of new products. Their “build it and they will come” approach doesn’t work, and they still haven’t realized it. I suspect that the marketing group within their organization has a weak influence… perhaps because as such a behemoth, the products that are really in demand are quickly adopted. So they seem to think that everything they do is in great demand.
    Thanks for stopping by, Ioana… hope to see more of you.

  3. Robin Jennings says:

    The changes made to Google +1 these last few weeks in terms of personalised searches could force more people to take +1 into consideration.

  4. Hi, Robin-
    I think you’re absolutely right! While personally, I don’t like the general search results getting cluttered with G+ citations, I think it will change the way people adopt it.