Professional Web Copywriting Can Make Your Business Stand Out

Updated June 10, 2012

Doc Sheldon

The tone used for web copywriting can make or break an article. There are several types of tones that can be used for written content and making the proper selection can greatly increase the amount of traffic.

When creating articles, the most effective voice is an active one, as it is informative, and is often easier to understand, owing to its simplicity. Simple writing is very important when it comes to creating web content, as using a simpler style for sentences conveys information quickly and can attract a reader’s interest. [Read more…]

Pssst… Now for What your Client Really Thinks

Updated December 13, 2011

Doc Sheldon

Linotype hot-type machineI started my copywriting career in the days of dragons, wizards, hot-type and later, Compugraphics typesetters. Most of you weren’t born yet. In fact, many of your parents were probably still virgins.

My first weekly column was in a weekly tabloid magazine in Texas, and part of my job was to set my column on the Linotype the night before they went to print. [Read more…]

Pssst …. Wanna Know What Writers Really Think?

Updated December 11, 2011

Doc Sheldon

writers talkWhen I was younger, my sister and I had the babysitting market cornered in our little town. Supply and demand. There were two of us and tons of them; each week we had our pick. I am a bit embarrassed to say that we actually had a rating system.

1)   Pay Rate: Let’s face it, money talks whether you are 13 or 53.

2)   Kids: No brats, enough said. There was one couple with a really obnoxious son and a python. The python got loose on my watch and those parents never saw the inside of another restaurant or movie theatre again!  [Read more…]

Don’t Snatch Defeat from the Jaws of Victory – Part 3

Updated November 6, 2011

Doc Sheldon

This is Part 3 of my investor series. If you haven’t already, you should first read Part 1 and Part 2.


The integration of investors can bring on a number of changes for the company, the owners and the folks in the trenches. The availability of funding is a positive aspect, if properly utilized, but there are other considerations – each of which can be as positive (or negative) as the parties decide to make them.

DreamsFor the entrepreneur, it can be difficult to let go of a piece of his/her dream. I imagine it must be like sharing a child with someone from outside the family. In situations where funding is essential for the continued survival of the company, accepting this may be easier, but it’s still an issue for most. I’ve heard many founders say things like “This is MY baby!” when an investor is pressing for changes. Enter the green-eyed monster. [Read more…]

Five Critical Features of an eCommerce Website

Updated November 2, 2011

Doc Sheldon

There are some basic features that are important to any type of website, if we want to gain and maintain traffic:


This includes such things as clear navigation, concise instructions, and methods to correct errors, among others.

Aesthetically Pleasing

If you’ve ever stumbled upon one of those sites using light gray text on a dark gray background (or yellow on green!), you know how frustrating it is to try to read. Likewise, flashing, skittering animations can be very distracting. Site design should take into consideration the aesthetic aspects, from the users’ point of view.


The content must be of some value to the users, or they won’t stick around. That value may be instruction, information or entertainment. Providing something useful to users is the foundation of any successful site. [Read more…]