Professional Web Copywriting Can Make Your Business Stand Out

Updated June 10, 2012

Doc Sheldon

The tone used for web copywriting can make or break an article. There are several types of tones that can be used for written content and making the proper selection can greatly increase the amount of traffic.

When creating articles, the most effective voice is an active one, as it is informative, and is often easier to understand, owing to its simplicity. Simple writing is very important when it comes to creating web content, as using a simpler style for sentences conveys information quickly and can attract a reader’s interest. [Read more…]

Pssst… Now for What your Client Really Thinks

Updated December 13, 2011

Doc Sheldon

Linotype hot-type machineI started my copywriting career in the days of dragons, wizards, hot-type and later, Compugraphics typesetters. Most of you weren’t born yet. In fact, many of your parents were probably still virgins.

My first weekly column was in a weekly tabloid magazine in Texas, and part of my job was to set my column on the Linotype the night before they went to print. [Read more…]