The Psychology of Marketing and Sales

Updated September 24, 2010

Doc Sheldon

For those of you in sales and marketing, it should be no great revelation to hear someone say that psychology plays a great part in your successes (or failures, for that matter). To the rest, however, it may not be so obvious.

Psychology as it applies to the customer

No salesman relishes the thought of approaching a potential customer that is involved in a row with a spouse, or is obviously in a bad mood. That customer is already in a mode of heightened resistance, and as a result, will be less receptive to suggestion. Conversion becomes much more difficult. [Read more…]