There’s Always a Faster Gun Just Around the Bend

Updated November 26, 2011

Doc Sheldon

Isaac C. Singleton Jr., 19-year veteran actor, with substantial parts in various films from Planet of the Apes to Pirates of the Caribbean: The Curse of the Black Pearl, made a recommendation in 2009 to aspiring young actors:

“Study the craft of acting.”

At first glance, it certainly doesn’t seem like a profound statement. But think about it… so many “actors” these days are more focused upon their image than their abilities. In fact, the same could be said of celebrities in general… many are most concerned with how the public perceives them, whether their desired persona is one of philanthropist, ecological activist or bad boy/girl. [Read more…]

Is TBPR a Cardboard Carrot?

Updated June 27, 2011

Doc Sheldon

Shaun Anderson’s Hobo-Web brought the news to my inbox this morning that Google had bestowed another Toolbar Pagerank update upon us. Thanks for that, Shaun… I can see we have to get up pretty early to beat you to anything.

Many of us realize that Toolbar PR (very aptly called Foolbar PR by some) is, at best, nearly useless, and at worst, well… worse than useless. Unfortunately, there seem to be a lot more that genuflect every time they see that green bar.

It might represent a snapshot of what a site’s actual pagerank was, at some point in time – perhaps two or three months prior. There’s an even-money chance, however, that it was determined by a separate algorithm, based upon totally different criteria. Nobody outside the GooglePlex really knows, so I suggest taking it for what it’s worth.


So a person might ponder, ‘why even bother?’ Why show us something that is essentially meaningless?

[Read more…]

Two Steps Forward, One Step Back

Updated June 23, 2011

Doc Sheldon

It’s been an interesting few months! As always, someone, somewhere always had their scivvies in a bunch, over something!. Google Instant got a number of folks into an uproar, as did Google Scroll. Along came Panda, bringing with it, a predictable swarm of Article Marketing is Dead convos.

The New York Times started what seems to have become a campaign of outing sites for shady practices, and casting aspersions on the SEO industry, in the process. Doncha just love responsible journalism?

Google continues to be under fire, waiting for service of subpoenas from the FTC for its anti-trust investigation. The irony of them being accused of doing what the FTC gave them explicit permission to do seems to have escaped notice in Washington. But then, much escapes notice on the Beltway. Speaking of anti-trust!

[Read more…]

What Makes a Person an SEO?

Updated May 16, 2011

Doc Sheldon

I’d like to run a little crowd-sourcing exercise here, and would really appreciate all the input I can get.

What makes a person an SEO?

Many things have various definitions, depending upon who you ask. SEO is no different in this regard. Does it include only on-page and linkbuilding? Does it also involve social media? What about conversion rate optimization? Or maybe a little light coding?

Ask ten people and you’ll likely get ten slightly different answers. [Read more…]

How High are You in the FUD Chain?

Updated April 28, 2011

Doc Sheldon

FUD Just Feels RightFrom impending terrorist attacks, to airborne clouds of radioactivity… insinuations of ineligibility of the President to rumors of widespread corruption… the death of article marketing to the death of SEO… we are constantly bombarded with various levels of FUD, usually on several simultaneous fronts.

Like villagers in The Boy That Cried Wolf, we become so accustomed to it, that after a while, it just doesn’t sink in anymore… why do people buy multi-million dollar homes perched precariously on sandstone cliffs overlooking Malibu? In part, surely, because it’s been okay so far.

Why were millions of people stocking up on potassium iodide as rumors were floated about Japan’s Fukushima Daiichi meltdown, yet now are taking their kids to the California beaches on the weekend? Same reason, I suspect. [Read more…]