A Great SEO Crash-Course

Updated June 13, 2011

Doc Sheldon

This is a presentation that a friend of mine, Barry Adams, built for presentations he does for clients. There’s some good stuff in here, to give clients a better understanding of what we do. Not what you’d call an advanced SEO course, but not what you’d call SEO-101, either. 😉

RDFa is Coming of Age

Updated February 21, 2011

Doc Sheldon

Yahoo! research shows that RDFa usage during 2010 increased by a whopping 510%! It is the fastest growing markup format on the internet today, used on more than 430 million web pages.

Does that mean we all need to rush to our keyboards and implement RDFa or be left dying in the dust? Not hardly. But what it may mean is that RDFa is going to be in widespread usage sooner than some people thought. [Read more…]

RDFa Survey

Updated January 28, 2011

Doc Sheldon

I’ve been thinking of running a series of surveys to determine what would be the most desired information to share here. Since RDFa is one of my passions, that seems like a great place to start. And since we’re starting, I figured it would be a good idea to see where my readers place themselves in terms of familiarity.

I’d appreciate it greatly if you’d take a couple of minutes to answer this short 8 question survey. Any personally identifiable information in the responses will be kept totally confidential. [Read more…]

Tweeting Above the Crowd

Updated January 3, 2011

Doc Sheldon

\Twitter IconSocial media has been enjoying increasing popularity for some time, but the recent admission by Bing and Google that they’re now paying attention to parts of a profile owner’s history has given rise to more interest.

Astute SEOs have been expecting this for some time and as Web 3.0, or Social Semantic Web develops, it stands to reason that such signals as Likes and Tweets would enter into the equation. Just how much they matter, of course, will remain a closely guarded secret. For this post, though, I’m only going to focus on Twitter.

There are a number of ways to use Twitter, and several of them can be “right”, depending upon your situation and your goals. I think it’s safe to say that most of these recommendations will apply to anyone, to some degree. [Read more…]

…With a Little Help from my Friends

Updated December 26, 2010

Doc Sheldon

I spent about two and a half hours this morning, chatting on Skype with a fellow Dojo-mate, about geo-targeting and local. He’s not an SEO, just a businessman that had the foresight to see the value in this half a decade ago. By experimenting, reading and collaborating with some other like-minded folks, he’s managed to lock up several of the top slots in his SERPs.

When guys like that offer to share their wisdom, I listen! Attentively!

Especially because I’ve been struggling a bit with the whole geo-targeted and local game. It’s still new to me, and to a certain extent, to the search engines, too. I suspect we’ll all be seeing a lot of adjustments as they dial in their algorithms and react to the inevitable games that some people will be trying to play on the system.

So, since I only have one client that really needs to address the geo aspect, and they’ve been dragging their feet, I’ve been taking my time to learn what I can about what does and doesn’t work, to avoid any false starts. [Read more…]