Critical Thinking Too is on the Way

Updated September 19, 2011

Doc Sheldon

I want to take an opportunity to thank the folks that have downloaded Critical Thinking for the Discerning SEO. Most have chosen their own charities, while a few have preferred to just buy the ebook and let me forward the proceeds to a charity of my choosing.

It’s good to know that the efforts of the seasoned pros that contributed to Critical Thinking will help some of the world’s many needy receive the assistance they need, either directly or indirectly, through those donations. I know those professionals all join me in thanking each and every one of you.

I’d also like to thank Nichola Stott and Claire Carlile for their reviews. They both made some valid points which will be incorporated into my next effort.

Certainly not least, I’d like to thank some of my friends that offered their impressions and advice during the preparation phase:

  • Steve Gerencser, for his assistance in brainstorming several aspects of both the book’s preparation and my marketing strategy, not the least of which involved talking me through the installation and setup of my shopping cart;
  • Andrew Bleakley for his assistance in fixing some of my OpenCart screw-ups and further brainstorming on my marketing strategy;
  • Eren McKay for her input on my ecover design and advice on my marketing strategy, including possible affiliate strategies.

And finally, I need to thank the 31 folks listed here, for allowing me to pester them incessantly for answers, bios and photos, in spite of their own pressing duties. You folks ROCK, each and every one of ya! It couldn’t have happened without you!

Which brings me to that next effort I mentioned a bit ago…

Critical Thinking was always intended to be a series, focusing on various pressing questions asked by site owners and new SEO/SEM practitioners. I’ve started work on the second book in the series, entitled Critical Thinking Too. I’ll grant, the title may not seem to be the most imaginative, but trust me, it fits.

I’ve also reached out once again to a large group of professionals to offer input similarly to the first. And once again, I’m pleased to say, the response has been encouraging. These are all different pros, and the questions asked of them will be different, as well.

That’s where I’m at now, by the way… compiling the list of questions. I have some already, but I thought it would be a good idea to ask my readers for some suggestions. So, please, if you can think of some pointed questions for this austere group, share them with me, either in the comments below, or via email at


  1. Any time Doc. I look forward to seeing the next in the series.