Intro Post | 80’s Music, Strippers And Bad Ass

Updated November 25, 2011

Doc Sheldon

Hey, everyone. Doc asked me to write a post introducing myself to our readers and friends. This is hard. I hate writing bios, putting myself out there. This is actually the 2ndversion. I had two friends read the first attempt and they thought it was too tame and lacking the full “Lisa” effect. My husband, on the other hand, thought it was wholly inappropriate, especially the part about my butt later. Yes, I mention my butt. I am *nothing* if not professional. Needless to say, I completely ignored my husband. The dry, boring stuff is that I owned a small business for almost 20 years yada, yada, yada … really?! Do you care? Meh, probably not.  Here are 5 much more interesting points about me that you won’t find by Googling me. Well, I guess you will now.

  1. I quit school after 96 credits. I know, five classes to go for a B.F.A. in Art History and Non Profit Management and I quit. Totally lame, but who gets a degree in that? Who gets a job with that degree? Side Note: when you go back twenty years later, all those credits no longer count. Yup. Apparently, you grow stupid or something and have to start back at the beginning with a big fat 0 in the credits column.
  2. I rock out to 80’s music when I work. Would someone please tell me when I become retro? And, I swear, the next time I see someone whose screen name is JKT88, and it is the year he/she was born, not the year they graduated from high school, I will scream! I’m just saying.
  3. I know almost all there is to know about residential real estate after working for some of the top realtors in the country. Ssshhhh. Don’t tell them, but I would have worked for free in exchange for everything I learned about marketing. Another Side Note: 95% of realtors are clueless. I’m not even kidding.
  4. I also spent three crazy years running an employment agency that *happened* to book entertainers at the top 10 gentleman’s club in Detroit. Don’t get too excited; I didn’t dance. I ran the office and managed the health insurance program but I have seen enough silicon to last a lifetime. I don’t know about you, but most of my clients do not show off their new, er, assets on a regular basis.
  5. I am known in my family as the “non-tech girl”. Seriously. I can barely use the TV, especially now that my husband ditched the cable and runs everything through the computer. WTF! I don’t even know which of the 7 remotes turns it on. The fact that I have a tech-y type job is pure irony. I am much more into the marketing aspect of this than the tech side, but if you talk r.e.a.l.l.y. s.l.o.w., I’ll try to keep up.

I think that like almost everyone in SEO, I fell into this by accident. I mean,  I don’t think anyone chooses to sit for hours in a chair, staring at a computer screen, studying and analyzing things that make your friends’ and family’s eyes glaze over all while your ass gets bigger (maybe that last bit about butts is just me). But, like everything else in my life, I want to know how it all works. I ask a lot of questions. I want to know the how and the why, not just the “do this”. In fact, I learned what I know so far by reading everything, filtering, listening, experimenting, picking brains and taking notes.  I am no expert, guru or mastermind, although I do occasionally whip out my super hero cape and show off for friends.  Heck, I have no idea what I am doing here. Doc seems to think I have a clue, but what does he know anyway? One thing is for sure, now that I am “here”, I realize there is so much more to learn. I went from rocking my own little world to being a tiny, new fish in an even bigger pond. That’s the fun part, right?!

Anyway, I am glad to be on the team and thankful that Doc gave me such a great opportunity. I look forward to meeting you, working with you and general group web domination. Side Note: Did you know that Doc has “bad ass” as a commonly used post tag? I am *so* in the right place. OK, I am off to get a way better picture! Yuk!


  1. See why Lisa’s such a great fit here? I knew there’d be some magic, when I saw her Twitter account: @backlinkbitch 😉

  2. Tory McBroom says:

    I look forward to reading your articles Lisa! And as long as you follow the Gestalt Protocol and talk about SEO through experiences and not hearsay, you don’t have to be a guru.

    BTW, 80’s music rocks! Take care!

  3. Danielle McGaw says:

    Hey Lisa! Way to go! Doc is lucky to have you! 🙂 I am sure that you will do great. And for those who don’t know Lisa yet, you are in for a treat. Not only is she very smart and intuitive about SEO and backlinking and such but she’s a little bit crazy, which makes her a lot of fun.

  4. Robin Jennings says:

    The @backlinkbitch now that’s a Twitter name!

    I’ve seen far too many lame SEO Twitter names. You’ve got my attention.

  5. And Doc KNOWS it, too, Danielle! I have to disagree with your “little bit crazy” comment, though…

    the girl’s crazier than a damned bedbug! 😉

  6. “… now that’s a Twitter name!”

    Ain’t it though? (kinda scary, too!) 😉

  7. BacklinkBitch says:

    He tells all the girls that!

  8. BacklinkBitch says:

    Thanks for the comment, Tory.

  9. BacklinkBitch says:

    Listen, you two… LOL

  10. BacklinkBitch says:

    It is my ultimate goal in life to NOT be lame!!

  11. Marquise Makeup says:

    Welcome to the SEO communities Lisa. In response to #5, the only thing that I do know how to use is the computer and the internet. Everything else, I’m utterly incapable when it comes to them.

    Malcolm Gladwell once said it takes 10,000 hours or 8.5 years of time invested into a skill in order for you to become a master of your craft. Random food for thought. 🙂

    PS I look forward to going to you for my real estate fixes.

  12. BacklinkBitch says:

    Damn! 8.5 years, eh? Well, I’ll just be logging on and dominating the web from the nursing home then! And, in regards to real estate, anytime!