Best Practices For Hispanic Social Networking

Updated March 25, 2013

Doc Sheldon

A guest-post from Pete Wise, of Luminar, on reaching and engaging with the Hispanic community via social media.


Hispanic cultureThe Hispanic community has become a prominent force in today’s market and businesses everywhere are looking for new ways to connect and interact with Latinos. Furthermore, many businesses have already discovered that social media is a preferred and highly effective method of connecting with all sorts of customers – especially Hispanic customers.

[Read more…]

Merry Christmas and a Prosperous 2013

Updated December 24, 2012

Doc Sheldon

Sixty years ago today, I was enjoying my first Christmas Eve with my family. I can’t say I remember much – I wasn’t quite 6 months old yet – but I’m sure I was the life of the party, even someone else had to put the star on top of the tree.

I’m sure I was excited, though… Christmas carols playing on the phonograph, a fire roaring in the fireplace, milk and cookies set out for the fat guy in the funny suit… hell, just thinking about that night gets my system going. Hopefully, not the same kind of going that was probably going through my mind in 1952. At least I’m not back in diapers again! Yet. [Read more…]

What Makes YOU see Red?

Updated August 28, 2012

Doc Sheldon

I’ve been out of pocket quite a bit, lately, with more work than I could squeeze into an 18 hour day. But I’ve often chastised others in the same boat, telling them to make time, so I suppose I should set aside the hypocrisy and practice what I preach!

Lately, I’ve seen a lot of threads in some LinkedIn groups I belong to, asking questions like “Why are copywriters so low-paid?”, “Should I rat out this crap-hat SEO?” and “500 Blog Commenting Sites”. Sometimes, temptation gets the best of me, and I don my snark-cap and go-a-posting. Usually, though, the convo seems to be following a productive path, so I try to keep my comments to a constructive nature.

But believe me, with that last one, about blog commenting, it isn’t always easy to contain myself.

Seeing RedI was sorely tempted the other day to say something like “1997 called, and they want their cutting edge technique back”. I resisted the temptation, but just barely. It especially drives me nuts to see folks posting things that can be misconstrued as valid strategies or techniques by website owners that aren’t aware of the risks. [Read more…]

Professional Web Copywriting Can Make Your Business Stand Out

Updated June 10, 2012

Doc Sheldon

The tone used for web copywriting can make or break an article. There are several types of tones that can be used for written content and making the proper selection can greatly increase the amount of traffic.

When creating articles, the most effective voice is an active one, as it is informative, and is often easier to understand, owing to its simplicity. Simple writing is very important when it comes to creating web content, as using a simpler style for sentences conveys information quickly and can attract a reader’s interest. [Read more…]

We Have a Dream… and You’re in It!

Updated February 13, 2012

Doc Sheldon

It’s been crazy around here for a few weeks, with a lot of new activity. Lisa and I have been planning and implementing like crazy, and are finally ready to open the doors to the public on our new digs!

Since we joined forces last year, it’s seemed inappropriate to continue to call our business Doc Sheldon’s Clinic. And trying to work Doc and Lisa into the company name didn’t really make sense to us. So we did some brainstorming and came up with something [Read more…]