Some Clarifying Notes on My LDA Post Yesterday

Updated September 7, 2010

Doc Sheldon

A friend of mine and I were discussing the topic of LDA and SEOmoz’ new tool, which I mentioned in yesterday’s post. The conversation turned to all the chatter on the web about it, and that he felt my post just fanned the flames. I was a little surprised by that, because I was careful not to convey the notion that I was “calling anyone out”.  So I went back and re-read the portion pointed out to me, and in all fairness, I can see how someone might [Read more…]

Does SEOMOZ’ New LDA Tool Really Answer Any Questions?

Updated September 7, 2010

Doc Sheldon

The Wizard of Moz, Rand Fishkin, posted yesterday on the topic of Latent Dirichlet Allocation (LDA), on the SEOmoz blog. It’s stirred a lot of conversation, which was probably at least part of the intent. Most of the comments I’ve seen fall clearly on either the “Cool!”, or the “Gimme a freakin’ BREAK!” side, with relatively few taking the position of “Could be handy… I’m not sure.”

[Read more…]

So What’s SXO, Anyway?

Updated September 6, 2010

Doc Sheldon

In between playing around with plugins and widgets, I’m going to take a break and write a post.

I said on my About page that I’d go into a little more detail about SXO – search experience optimization, so now seems like as good a time as any. SXO isn’t anything new, as I’m sure some of you are already saying. What it is, is a change of perspective… a new mindset. Most SEOs have focused on only [Read more…]