It’s December… Time for a Little Philosophy

Updated December 15, 2011

Doc Sheldon

Every now and then, I like to post something that has nothing to do with SEO, IM or content strategy. Seems like December always turns out being when such whims strike me.

I sat down to write such a post this morning, when it suddenly dawned on me that I had already posted what I was typing once before. A little searching unearthed a post I did in December a few years ago, on another site.

So in the spirit of recycling, I decided it would be easier to run that post again here, rather than to write new one, rehashing the same stuff.

Santa Socrates - the Jolly Philosopher

Santa Socrates – the Jolly Philosopher

I recently updated my Last Will & Testament. As is typical, in the first paragraph, I stated that I was of sound mind and body. At least half of that was inaccurate, while the other half would probably be contested by a number of those that know me. [Read more…]

It’s About Community and Engagement, not PR or Rankings

Updated September 9, 2011

Doc Sheldon

A friend of mine, Ana Hoffman, continues to amaze me with her savvy approach to marketing and blogging. I stumbled across her blog not long after she launched, and was immediately impressed with her ability to achieve a delicate balance of aggressive marketing and cohesive community-building.

If you’re a blogger, and particularly one that’s interested in maximizing the benefits of blogging to your online business, you can learn a lot from Ana. She’s managed to amass a good bit of knowledge and enjoys sharing it freely with her readers. If you haven’t already visited her blog, you owe it to yourself to do so. The tips she shares and the example she sets are pure gold!

For instance, she recently shared a list that took her a fair amount of time to compile: [Read more…]

What I’ve Learned about SEO and SEOs

Updated December 22, 2010

Doc Sheldon

I started hanging out on an IT forum back in 2003. Initially, I was looking for a solution to a software problem I had, and the assistance I needed was immediately offered. I found the folks there to be generous with their knowledge, so I stuck around to learn more. That’s where I first heard about this thing called SEO.

The notion of being able to enhance my site’s visibility to the search engines intrigued me, so I started hanging around a couple of SEO and Webmaster forums as well. There, I soon built a list of blogs that I should follow… whenever a name came up more than two or three times, I added them to my reading list. Before long, I was reading posts by Aaron Wall, Danny Sullivan, Matt Cutts, Dave Harry, Bruce Clay, Rand Fishkin… and many others. [Read more…]