Updated June 10, 2012Doc Sheldon
The tone used for web copywriting can make or break an article. There are several types of tones that can be used for written content and making the proper selection can greatly increase the amount of traffic.
When creating articles, the most effective voice is an active one, as it is informative, and is often easier to understand, owing to its simplicity. Simple writing is very important when it comes to creating web content, as using a simpler style for sentences conveys information quickly and can attract a reader’s interest. [Read more…]