Five Critical Features of an eCommerce Website

Updated November 2, 2011

Doc Sheldon

There are some basic features that are important to any type of website, if we want to gain and maintain traffic:


This includes such things as clear navigation, concise instructions, and methods to correct errors, among others.

Aesthetically Pleasing

If you’ve ever stumbled upon one of those sites using light gray text on a dark gray background (or yellow on green!), you know how frustrating it is to try to read. Likewise, flashing, skittering animations can be very distracting. Site design should take into consideration the aesthetic aspects, from the users’ point of view.


The content must be of some value to the users, or they won’t stick around. That value may be instruction, information or entertainment. Providing something useful to users is the foundation of any successful site. [Read more…]