Pssst… Now for What your Client Really Thinks

Updated December 13, 2011

Doc Sheldon

Linotype hot-type machineI started my copywriting career in the days of dragons, wizards, hot-type and later, Compugraphics typesetters. Most of you weren’t born yet. In fact, many of your parents were probably still virgins.

My first weekly column was in a weekly tabloid magazine in Texas, and part of my job was to set my column on the Linotype the night before they went to print. [Read more…]