Intro Post | 80’s Music, Strippers And Bad Ass

Updated November 25, 2011

Doc Sheldon

Hey, everyone. Doc asked me to write a post introducing myself to our readers and friends. This is hard. I hate writing bios, putting myself out there. This is actually the 2ndversion. I had two friends read the first attempt and they thought it was too tame and lacking the full “Lisa” effect. My husband, on the other hand, thought it was wholly inappropriate, especially the part about my butt later. Yes, I mention my butt. I am *nothing* if not professional. Needless to say, I completely ignored my husband. [Read more…]

What Does the Future Hold for Us?

Updated October 30, 2010

Doc Sheldon

This is another post from my other blog, Ramblings of a Madman, that fits better here, than there.


Search Engine Optimization has been around since the mid 1990s, and has gone through a lot of growing pains. Some were caused by the periodic shifts of priorities by the search engines, but most, I think, were our own fault, either individually or collectively.

Initially, the web was a virtual Dodge City… no law, no order, every man for himself. Looking back, for those of you that remember the Web-Ring days, it was all about links, and there were no “rules” to follow. Then, the Marshal came to town, in the form of the search engines. They couldn’t set actual rules, per se, but they could penalize those that didn’t follow their guidelines, by either degrading a site’s position in the results pages, or by eliminating it altogether. To some, it may have seemed like living in Langtree, Texas, during the reign of the famous “Law West of the Pecos”, Judge Roy Bean.

[Read more…]

Search Experience Optimization – A New Strategy

Updated October 20, 2010

Doc Sheldon

Stepping out of sequence for a bit… Part Three of the Search Experience series will be coming shortly. I’ve been really busy, so I’m pulling this one out of mothballs, just to keep the juices flowing.


SXO, or search experience optimization, is not just a new name for an old idea. Rather, it is a new name for a new perspective. It is an all-inclusive strategy, encompassing all those aspects that have previously been separately pigeon-holed into:

Each of these categories have traditionally been addressed as separate practices, each having their own strategy. Most optimization practitioners have focused upon one or two, but rarely, if ever, all at once, under the same control. [Read more…]