Updated October 20, 2010Doc Sheldon
Stepping out of sequence for a bit… Part Three of the Search Experience series will be coming shortly. I’ve been really busy, so I’m pulling this one out of mothballs, just to keep the juices flowing.
SXO, or search experience optimization, is not just a new name for an old idea. Rather, it is a new name for a new perspective. It is an all-inclusive strategy, encompassing all those aspects that have previously been separately pigeon-holed into:
- SEO (search engine optimization)
- CRO (conversion rate optimization)
- SEM (search engine marketing)
- SMM (social media marketing)
Each of these categories have traditionally been addressed as separate practices, each having their own strategy. Most optimization practitioners have focused upon one or two, but rarely, if ever, all at once, under the same control. [Read more…]