Trying to Give Back to Dana – But She Keeps on Giving

Updated November 20, 2013

Doc Sheldon

DanaLast week, a very sweet lady who has earned the respect, friendship and love of many people in the SEO community, suffered a terrible bicycle accident while riding with a group. An errant stick in her path caused Dana Lookadoo to veer off the path into a ditch, resulting in multiple fractures, the most severe being several vertebrae.

My Dad taught me that everything that happens can have positive effects, no matter how dark the situation may seem. Sometimes you just have to look really hard to find them. Years ago, I got into the habit of looking for those little “silver linings”. It can point out opportunities to improve a situation, or just help balance out some of the negatives.

Dana has already endured a lot of pain and discomfort… probably some fear, as well. Now that her physical therapy has begun, she’ll be facing more. Fortunately, she’s one of those rare, dynamic individuals that just fight harder when things get tough. Her progress already, just a handful of days after her accident, is nothing short of inspiring.

So where’s the silver lining in this cloud? Surprisingly, there are several.

  • First, as I mentioned, Dana’s determined spirit has already inspired many. By many, I’m not talking about dozens… I mean a LOT! A Facebook page set up to keep us updated on her progress already has nearly 600 members, all of whom have had interaction with Dana, ranging from grade school friends to casual online acquaintances. Many of those people may face their own challenges some day, and find inner strength they didn’t know they possess, as a result of watching how Dana is dealing with her ordeal. That’s silver!
  • There’s more inspiration to be gotten from watching the way hundreds of people have offered their help in various ways. Offers to handle client obligations, pro bono – open offers to help clean her house, cook meals, do laundry… a long list of standing offers. Watching a community rally around someone in need will restore your faith in humanity, should you have become a bit jaded. Some more silver.
  • Of course, all the support and well-wishes have tremendous value for Dana. As strong and capable as a person may be, moral support is an essential element in sustaining any effort. Knowing how many people are pulling for her is undoubtedly boosting her spirits. Okay, maybe this one is gold.
  • I think another effect of this outpouring of support is that, knowing Dana, it’s probably never even occurred to her before that she’s so liked and respected by so many people. Recognizing that sort of thing just isn’t in her makeup. Since she’s the last sort of person to let something like that go to her head, I think it’s a great time for her to realize that being exactly the way she is has been a pretty darned good path. Silver, for sure.
  • From the standpoint of others, it shouldn’t go unnoticed, either. Some of us (myself included) would do well to be as “together” as Dana. Who knows… maybe it’ll rub off a little. Not sure what metal that would qualify as, but it would certainly be something shiny!

There are a lot more bits of silver to be found in Dana’s situation… greater appreciation of the special people that touch our lives here and there, an appreciation for those funny helmets that cyclists wear, thankfulness that nobody tried to move Dana when she fell… the list goes on and on.

So you see how selfish Dana is? Even when we’re trying to give back to her, she just won’t stop giving to us! 😛

But we have an idea to help us take the lead… Dana’s given enough for a while. So Max Minzer and I are sponsoring a Hangout On Air, so all Dana’s friends can have a minute or two to tell Dana how much they care and root her on. It’ll be an open Hangout, so people can come in as one of the ten available spots empties, and take a minute on camera to wish her their best. Then they’ll rotate out of the Hangout to make room for someone else. It’ll run from 1 pm to 5pm PST, Thursday Nov. 21st. You can RSVP here: and as soon as the event goes live, we’ll post a link there to let you join the hangout. Of course, if you can’t wait for an opening, you can also leave your message in the comments there and we’ll read them aloud. And you’ll also be able to watch the event live from that event page.

We hope to see a lot of people show up. Please don’t wait ’til the last minute, because at 5pm, Google+ will automatically end the Hangout (4 hours is the maximum allowed duration) and we don’t want to see anyone left out. See you all there!

Oh, almost forgot…. Luv ya, Dana! Keep rockin’!