We Have a Dream… and You’re in It!

Updated February 13, 2012

Doc Sheldon

It’s been crazy around here for a few weeks, with a lot of new activity. Lisa and I have been planning and implementing like crazy, and are finally ready to open the doors to the public on our new digs!

Since we joined forces last year, it’s seemed inappropriate to continue to call our business Doc Sheldon’s Clinic. And trying to work Doc and Lisa into the company name didn’t really make sense to us. So we did some brainstorming and came up with something entirely new: Top Shelf Copy.

Top Shelf Copy header image

“Top Shelf”, of course, refers to the sort of quality we offer our clients. We’re expanding our offering from simply content strategy and SEO copywriting, to include many other aspects of SEO and internet marketing. More on that in a bit. Let’s talk first about the quality of our core service: copy.

We found ourselves swamped with work, which is, of course, a wonderful problem to have. But when you’re trying to build up a business, it’s very frustrating to have to turn down work in order to maintain  the standards you’ve set for your service. So we started looking at ways to achieve more.

Before Lisa joined the Clinic, I was working 16-18 hours per day, 7 days per week, and barely keeping up. For some reason, I had it in mind that with her on board, that might lessen a bit.

Foolish me! The end result was that now there were TWO of us working 16-18 hour days, 7 days per week! Time for another brainstorming session. We needed more writers.

My immediate concern was where to find quality writers. There are a lot of folks out there that claim to be SEO copywriters, but as we all know, some of them miss the mark. Often by a couple of miles.

Lisa, however, knows a million writers (give or take a couple hundred), so we decided to solicit samples, in hopes of ending up with 6-8 good ones.

In no time at all, we had over 100 submissions. And this is where I was really blown away… nearly 75 were very good, and had extensive experience. We starting selecting the best of the best, and soon had a couple dozen that we agreed were Top Shelf quality.

Thus was born our team, which we dubbed the Top Shelf Stars. The group is comprised of teachers, business professionals and widely published authors, each with several years of experience – well over a century of aggregate experience, in fact. And they’re not just a list of freelancers that we can tap now and then… they’re part of the Top Shelf team. They each have their areas of particular expertise, niches in which they specialize, and are as demanding of their own quality as we are. And as you should be.

So for the last couple of weeks, we’ve been working feverishly to get our new site up and presentable. We still have a couple of pages to write, but the heart of it is there. And neither Lisa nor I are the patient sort, so we’re throwing open the doors today.

Stop by and take a look! Sign up for our newsletter if you like… it won’t be fluff, I assure you… just solid, actionable stuff! (Note: don’t bother with a membership at this point… that’s a part of the site that’s still under development)



  1. Sarah Reece says:

    Hey, Congratulations for your new setup. Hope your business flourishes and so does the Top Shelf team. Do you also offer Virtual Assistant and Article writing services?

  2. Thanks, Sarah! We definitely offer copywriting services, of all sorts: articles, blog posting, press releases, white papers, webcopy, resumes, email marketing… if it has to do with sales or marketing, we do it! Virtual assistant services is something that is a possible future addition, as several of our team have experience in that area – we just haven’t discussed that possibility yet.
    Thanks for the comment and the well-wishes.

  3. Thanks, Henry. That’s the image we intend to live up to!
    Thanks for the comment and the kind words.

  4. For getting successful you must have a dream..Hope you will get success soon ..Thanks

  5. Eren Mckay says:

    Hey Doc,
    I’m excited about your business! Having that many writers available will definitely take everything to the next level. Looking forward to see you grow.
    All the best,
    Eren …PFBs 🙂

  6. Thanks, Eren. Yeah, we’re excited about it, too. It’s starting to take off very nicely.

  7. My best wishes will be with you Doc, I’m so glad to hear this good news. I will look forward for your upcoming updates. I’m sure it will be more exciting and focus in your goals.

  8. Lily@Brain Supplements says:

    Great job! Reorganizing is really a big thing to do! I know that it takes supernatural efforts for me just to reorganize my CD collection 🙂

    Not that I’m comparing your site with something that trivial! Good luck!

  9. Thanks for the update Doc. All the best to you in Lisa in your new adventures! So great to hear this news. Looking forward to all your posts to come. Keep up the great work!

  10. Thanks, Jordan! The kind words are appreciated.

  11. Ryan Hanley says:


    This is my first time to your site… But after clicking through a bit I like it. Now I need to follow you over at Top Shelf.

    Best of luck and I look forward to reading more.


    Ryan H.

  12. Congratulation with your new venture with Lisa!
    Hope you will have some great success stories to tell us after short time

  13. Neil | Butterfield says:

    Congratulations. It is nice to see people empowering other people to earn income.

  14. schikowski says:

    Love the name and the new site as well. Good to have someone in the US to point people to!

  15. Elena Anne says:

    Man that is really awesome that you require so many writers to keep your project going. Shows how big it is and to see that really gives me hope. I hope all the writers you get are the best and your new venture works out fantastically.